(Eyewitness News) NASSAU, BAHAMAS — After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism Organization (CTO) and The Bahamas are collaborating to amplify the country’s recovery from the impacts of COVID-19 by promoting responsible travel to the destination across Airbnb’s vast global community.
As part of this alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb’s robust media platforms to market The Bahamas and other CTO member countries to millions of engaged Airbnb users.
The campaign rollout includes a series of email newsletters, a landing page and ads on social media showcasing Airbnb listings in The Bahamas, as well as the existing protocols for safe travel during this time. The promotional landing page for this partnership will be unique to others worldwide. It will integrate multiple CTO member countries, promote homes in each destination and links to each country’s website.
Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.