(Barbados Today) – Tourism authorities in Barbados are about to embark on a major study to see how local attractions are matching up against those in other destinations in the region.
Minister of Tourism and International Transport Ian Gooding-Edghill made the disclosure on Wednesday, noting that this was critical to keep up with the trends and make necessary changes to get more visitor spend.
“I have asked internally within the ministry for us to look and see how competitive we are vis-à-vis other countries within our Caribbean market and see how attractive we are and what quality we offer in terms of the attractions,” he said.
“So we are going to undertake a study to see the attractiveness of attractions and the quality of attractions in Barbados versus other destinations. But why are we doing this? We are doing it because, one, we have to keep pace – you must know what your competitors are doing. We also must have ideas and create new ideas to generate new business opportunities which will redound to the success of Barbados, and that is what we are about.
“It is about looking at how best we can make a change and how best we can improve the industry and looking at how best we can increase the spend,” Gooding-Edghill added.
He did not disclose who would be conducting the research, how long it was likely to take, or how much it would cost.
