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HomeNewsPress ReleaseDIGICEL partners with Sugar Mas as a Platinum Sponsor

DIGICEL partners with Sugar Mas as a Platinum Sponsor


(Press release) Mega Telecommunications Provider Digicel, has extended sponsorship of EC$70,000 to the St Kitts Nevis National Carnival Committee (SKNNCC). This investment elevates them to the title sponsor for the 2022/2023 Soca Monarch Competition. The sponsorship will greatly enhance the competition and serves as another major input for Sugar Mas 51.

In a handing over ceremony held at Digicel’s retail store on Fort Street on Thursday 1st
December, Digicel was represented by CEO, Karlene Telesford and Commercial
Manager Sabina Harrinarain. Public Relations Officer of the St. Kitts Nevis National
Carnival Committee, Clement O’garro was on hand to receive the cheque.

In a statement after the handing over on Thursday, December 1, Ms. Telesford stated
“Digicel recognizes the cultural and historical significance of National Carnival to the
Federation which is why we enthusiastically jumped at the opportunity to be a Platinum
Sponsor for this year’s Sugar Mas. We are delighted to be the Premier Sponsor for the
Soca Monarch as well as the Bacchanal Road Early J’ouvert. It is our anticipation that
this year’s festivities will capture the vibrancy and essence of the Kittitian and Nevisian
spirit which we are proud to be a part of. We commend the National Carnival Committee
for organizing the return of this festival after a two-year hiatus”. Mr O’Garro praised
Digicel for recognizing the importance of the largest National Event on the Federation’s
annual Calendar and invited the company to continue their community spirit. Digicel has
established a major mobile footprint in their seventeen years in the Federation.

The Digicel Soca Monarch Competition starts with the Elimination round on Saturday
December 3rd and Sunday, December 4th featuring Soca Artists performing live. The
Eliminations are FREE to the general public. The finals of the Digicel Soca Monarch will
be held on Wednesday, December 21st at Carnival Village. The Bacchanal Road Early
J’ouvert takes place on Saturday, December 10th starting at 6 am.


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