by Staff Writer
St. Kitts and Nevis (WINN): The St. Kitts Tourism Authority (SKTA) announced the appointment of Ellison “Tommy” Thompson as Chief Executive Officer starting on January 10.
Thompson Joins the SKTA from The Bahamas Ministry of Tourism.
The new CEO will focus on continuing the expansion of the tourism product with international marketing efforts for the destination for leisure and cruise.
Thompson said St. Kitts has the necessary potential as an emerging destination to drive the build-out of the tourism sector. “I am looking forward to developing and implementing creative strategies that will increase St. Kitts’ visibility in our key source markets, put St. Kitts into the consideration set for travellers, and ultimately drive bookings.”
Nick Menon, Chairman of the Board of Directors of the St. Kitts Tourism Authority, said in a release from the SKTA that Thompson brings more than three decades of Caribbean tourism sales and marketing experience, including a deep knowledge of marketing Bahamas’ outer islands.
“He has proven success increasing leisure travel, expanding key industry relationships, and implementing creative global marketing campaigns. We are thrilled to have his expertise at the helm of the Tourism Authority.”
“Tommy Thompson’s experience working with tourism ministries and destination marketing entities make him the premier choice to lead the St. Kitts Tourism Authority.”
The Hon. Lindsay Grant, Minister of Tourism, Transport and Ports, said that under the leadership of Thompson, the SKTA is confident that they will continue driving high demand for the destination among air and cruise passengers as part of tourism’s continuous rebound.”
Thompson served as Deputy Director-General of The Bahamas Ministry of Tourism, where he developed global marketing strategies for the Ministry, focusing on the Family Islands, Grand Bahama Island, and niche market promotions. Thompson has also held other positions for the Bahamas Ministry of Tourism and The Bahamas Tourist Offices in the UK and has additional experience managing visitor relations, cruise development, product development, and sales representation.