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Facebook just revealed its new name: Meta

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(The Verge) – The company announced the rebranding during Facebook Connect.

Facebook CEO Mark Zuckerberg announced Thursday at the company’s Connect event that the social media platform’s new name will be Meta. “We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”

“To reflect who we are and what we hope to build,” he added.

He said the name Facebook doesn’t fully encompass everything the company does. “Right now, our brand is so tightly linked to one product,” he said. “But over time, I hope we are seen as a metaverse company.”

Zuckerberg owns the Twitter handle @meta and meta.com, which now redirects to a welcome page on Facebook that outlines the changes.

As The Verge first reported on October 19th, the rebrand is part of the company’s efforts to shift gears away from being known as just a social media company to focus on Zuckerberg’s plans for building the metaverse. In July, he told The Verge that over the next several years, Facebook would “effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

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