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Intellectual Property office hosts Digital Seminar on the Business of Sport, Image Rights and Personal Branding

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by Kevon Browne

St. Kitts and Nevis (WINN): With the global community still basking in the athletic brilliance displaced at the Tokyo Olympics and our local audience prepares for a historic hosting of the Caribbean Premier League; local officials are presenting an opportunity to become more informed on the Business of Sport.

What are the topics to be included in the webinar?

“Some of the topics that will be discussed at that webinar, sports, and IP. We’re going to be talking about things like athletes as brand ambassadors… one of the big topics and a lot of people have expressed interest is the topic on “your name and face have value”. So we’re going to be talking about image rights. We’re going to be talking about sports marketing sponsorship and IP… issues behind sports marketing and sponsorship. We have branding for national athletes and teams. So we really want to get our local teams starting to think about, you know, they have brands but do they recognise that they have brands.”

“The Logos, the shirts, all these different things, how do they treat those things… We want our national athletes and national teams to start thinking about branding… Sports tourism and country branding; discussions about how we brand our country, is this something that we actually are conscious of and cognizant of, … are approaching it from a proactive way. Are we branding the country? How do we brand the country? When you Google St. Kitts and Nevis, what comes up? How can we manipulate that essentially? … The last topic that we’ll be discussing is broadcasting and media rates in live streaming. How come certain channels can’t play the Olympics, or how come it gets blocked out? It’s all IP issues,” shared Jihan Williams from The Intellectual Property Office on Monday’s Island Tea.

“We have secured IP experts; we have one from Germany… one is based in Geneva, Switzerland. We have [someone] from Trinidad, and we have from Jamaica, and of course, we have a local presenter as well, Mr Delwayne Delaney who knows so much about branding, and of course about sports,” expressed Williams about some of the guests that will present at the webinar.

The webinar will be hosted on August 24 and 25 from 9 a.m. to 12 noon via Zoom. All are welcomed to join the webinars, which are free of cost and need no registration.

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