(The Guardian) The slowdown of luxury fashion continues with the announcement that Rihanna’s ready-to-wear line Fenty has been discontinued.
The fashion line, launched in 2019, made history as the first luxury brand run by a black woman and effortlessly chimed with Generation Z’s values of inclusivity and diversity. It was also only the second luxury fashion house started from scratch by the French conglomerate LVMH – after Christian Lacroix in 1987.
Although it comes as a surprise – Rihanna picked up the Urban Luxe gong for the brand at the Fashion awards in the 2019 – the end of the ready-to-wear arm of Fenty is in part a casualty of the pandemic.
The brand, known for footwear, denim items and eyewear, has struggled with supply chain issues and the singer, who is based in the US, has been unable to travel in order to collaborate with the Parisian fashion team.