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HomeNewsLocal NewsSt. Kitts Music Festival Updates; Fringe Events, Branding Issues and COVID-19 Protocols

St. Kitts Music Festival Updates; Fringe Events, Branding Issues and COVID-19 Protocols

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by Kevon Browne

St. Kitts and Nevis (WINN) – The Federation is one month away from the return of the St. Kitts Music Festival after a two-year break because of the COVID-19 pandemic.

Twenty-seven artists will perform over three nights for the summer marquis event.

The lead up to the festival is filled with official and fringe events, one of which was the St. Kitts Music Festival Treasure Hunt which had 70 people participating in the four-hour hunt.

Jacynthia Tesheira, the winner, secured nine Music Festival tickets, among other prizes.

The next event is the After Work Concert on May 27, featuring several local artists.

Challenges

While the return of the music festival presents an opportunity for promoters, local businesses and entrepreneurs to capitalise on the traditional influx of attendees the event will bring, an issue recently brought to light that the Music Festival committee has been experiencing relates to their branding.

“The sponsors have the ability to use the branding, which I see a lot of people are using right about now. But the Sponsors, even though they have the authority to use it, they still need to send their imagery to the St. Kitts Music Festival Committee to get it approved. Everyone else they do not have permission to use the branding, the branding being the logo. Right up until yesterday (May 25), a message was sent in the chat, and we [were] there and were like “another one”, and everyone is like “what’s the big deal?” and we just want to sensitise everyone that the brand is the image [of the] St. Kitts Music Festival and everyone who posts a flyer need to have that written authorisation,” said Shajunee Gumbs of VhCommunications, the official Communications and Marketing Agency for the festival.

Authorisation to use the official branding is attained through the Ministry of Tourism for any person or entity wanting to use the branding for advertising goods, events or services throughout the week of the Music Festival or in relation to the music festival.

M-Fest and COVID-19

Another concern being monitored centres around the continued COVID-19 pandemic.

There are currently 73 active cases in the Federation according to the COVID-19 dashboard as of May 26; 31 on St Kitts and 42 on Nevis.

Health officials have indicated that St. Kitts and Nevis is out of the acute phase of the COVID-19 spread; a significant factor that led to the development is that 78.3 percent of adults and 18 percent of children between the ages of 12 and 17 are fully vaccinated.

While the numbers are slowly increasing, as seen in other Caribbean countries, there is no direct indication that we are entering a fifth wave.

As it relates to the St. Kitts Music Festival, the committee is leaving the decision of protection up to the patrons of the mass event.

“Everyone knows we’re still in the midst of COVID-19, so some people might be wondering, “do I wear my mask up there [Kim Collins Statium]? What’s going to happen when I reach? What are the protocols?” and all these kinds of things. The St. Kitts Music Festival Committee is just operating under the policy that everyone is required to take a personal responsibility while they are up there. The Committee urges everyone to take responsibility for their personal health and safety,” said Gumbs.

She continues, “Patrons entering the venue, they don’t have to be vaccinated, and they don’t have to wear a mask, so that’s something you want to take into consideration. However, if they want to do that (wear a mask, get vaccinated, etc.), no one is stopping them, so if you want to wear your mask [or you don’t want to] wear your mask, it’s really up to you, it’s your choice at the end of the day. But just remember it’s your personal responsibility to protect your own health,” said the Vh Communications Rep. during an interview with Jade Johnson and Azem Bailey on the May 26 broadcast of WINN’s Island Tea.

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